Google crazy machine

Crazy Machine

Client

Google

Year

2017

Type of Project

Graphic Design
Promotional posters

Description

Google Belgium and the University of Mons asked us to design the visual communication for their Crazy Machine Challenge. We developed a visual identity adapted to all their communication supports.

Identity

Identity

Logo Google Crazy Machine Challenge

DefiningColors

#FD234C
#0095E0
#F8C106
#022E41
#72B8CA

Creating the Brand univers

illustration- crazy machine challenge
illustration- crazy machine challenge
illustration- crazy machine challenge

Design

Design

SimplyComplex

Intended for print but also for the web, the poster we created had to be easily recognizable and as quirky as the contest. That’s why we opted for a vector-style design. The audience is very young, so the poster had to be fun and colourful.
Affiche Crazy Machine Challenge 2016
Logo Google Crazy Machine Challenge
The Crazy Machine Challenge is a contest that rewards the creation of machines using intentionally complex chain reactions to carry out a very simple task.

In line with the folkloric tradition of the “Doudou”, the participants were tasked with creating a machine to grab some horsehair from the tail of the Doudou. We imagined a complex mechanism to do exactly that.
illustration- crazy machine challenge
illustration- crazy machine challenge
illustration- crazy machine challenge

2017 Edition

For 2017, the theme was the statue of Manneken-Pis, and the objective was to animate it by starting a water stream.
Flyer Crazy Machine Challenge
Affiche Crazy Machine Challenge 2017
Rollup Crazy Machine Challenge
Rollup Crazy Machine Challenge